Cam coaches online clients ranging from beginners to experienced.
One of the biggest things that makes him a great coach is that he practises what he preaches. He's constantly training, competing and pushing himself across strength, running, Hyrox and endurance, so he understands first-hand what it takes to balance training with work, life and everything in between — which makes him relatable to everyday people wanting to achieve something special.
His approach is centred around creating sustainable results rather than quick fixes. Whether a client wants to lose weight, get stronger, run their first marathon, take on a Hyrox or simply become fitter and more confident, he builds training and nutrition around their individual goals, lifestyle and experience. He doesn't believe there's one perfect training plan or diet — the best programme is one that fits the person and can be consistently followed.
Ultimately, he wants his clients to achieve things they didn't think they were capable of, while giving them the knowledge and confidence to keep progressing long after they finish coaching with him.